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I- THE RUBANERIE
The industry of rubanerie started under the reign of François the 1st thanks to the Italian “technicians” who imported their know how to France. The town of St Dider-en-Velay became the place where most “haute lisse” jobs could be found.
However, at the beginning of the XIX century, St-Etienne, in the Forez region, became the new capital of rubanerie.
The revolt of canuts in Lyon (1831-1834) pushed the silk companies to move out of town into the Forez countryside where the factory workers accepted lower salaries.
At the same time, the silk worm business took off in Ardèche and Loire, especially in a town called Bourg-Argental which is famous for the exceptional quality of its products.
II- THE PEYRACHE COMPANY
In 1847, after having accomplished his apprenticeship to become a grand master with the “compagnons”(7 year apprenticeship working only with qualified masters around France), Jean-François PEYRACHE moved to Bourg-Argental and married Marie-Adélaïde BERNE. Her father was a ribbon manufacturer, and he was a very influential business man, who decided to offer a job to Jean-François PEYRACHE and put him in charge of the factory workers, and later on, put him in charge of running the company.
A few years later, in 1871 his two sons created a company: les ETABLISSEMENTS PEYRACHE FRERES in St Didier. Jules PEYRACHE was the manager of the company and is brother Barthélémy-Henry PAYRACHE was the sales director.
They specialized in manufacturing galons and ribbons for hats, labels and Jacquard ornaments for the confection.
From 1871 to 1950, three generations successively ran the PEYRACHE company:
During that period, the company underwent a few changes only in the way of working, until Henry PEYRACHE decided to use old trading techniques called “doubleté”, which allowed the creation of new products: initials, numbers and names could be added on fabric, or clothes.
III- A NEW GENERATION
At the death of Henry PEYRACHE in 1969 his wife and his son Jean-Louis PEYRACHE ran the company, and they took advantage of new technologies such as IT and computers. They provided the company with:
- A faster trading speed
- A higher quality control on the production chain
- A better commercial progression
Around 1978 Jean-Louis PEYRACHE decided to buy new modern automatic production machines, connected to computers.
He also decided to build a bigger factory, which would be more functional and better equipped than the previous one. The factory is still located in St Didier.
IV- BLANC BONNET
Between 1990 and 2000, the confection factories disappeared from France, and were relocated in countries where the work force is cheaper.
Therefore, the company had to change their clients and their activity area.
- The sewing machines are now free arm machines
- Special methods have been created so that it is possible to sew on baseball caps, gloves and socks
- And the weaving machines can now make lanyards, bracelets or scarves…
The brand integrated a company called France-neige specialized in knitting, and thanks to PEYRACHE experience in sewing, the quality of the two brands is a key factor of success.
The company France-neige works with other beanies brands, which inspired PEYRACHE to create in 2008 BLANC-BONNET, a high quality brand that manufactures 100% of their products in the Blanc-Bonnet factory.